How Much Does a Website Redesign Cost in 2022

by | Tips | 0 comments

Office, Work, Desk, Computer, Workplace, Indoor
[Source: Pixabay]

Redesigning a website is a massive undertaking, and you should know what you are getting yourself into before you start the process. 

Budget planning should be at the top of your priority list if you want to ensure a successful re-launch and avoid any potential frustrations. 

How much will it cost you to redesign your website? Well, the short answer is anywhere between $100 to $70,000 and possibly more. Yes, that is a wide range as many factors can influence the total price, such as functionality level, design complexity, customization, number of pages, etc.

But the factor that impacts the overall price is the approach to redesign you choose. Is it going to be done by you, a freelancer, or a web design company?

Let’s look at all three choices in more detail.

DIY model

Redesigning a website on your own will cost you more time than it will money. This model could work if you own a small business with limited revenue.

Even though it does require some technical knowledge, you don’t necessarily need to have extensive coding skills. There are online marketplaces, such as ThemeForest, where you can buy HTML templates and themes for popular content management systems (CMS).

Here are some of the basic prices for templates and themes on ThemeForest:

  • Online music store HTML template – $19;
  • Responsive multipurpose WordPress theme – $39;
  • Hotel WordPress theme – $59;
  • Fashion and clothing template kit – $29;
  • Single property theme – $69;
  • Wedding and event planner WordPress theme – $59;
  • Multipurpose responsive WooCommerce theme – $39.

And many more. A web redesign with ThemeForest will cost you anywhere between $20 to $100. 

If you choose to buy one of the themes or templates on ThemeForest, pay attention to the following:

  • What level of customization will you be able to achieve;
  • How easy it would be to perform updates;
  • How many positive reviews does it have;
  • Can you edit it without extensive technical knowledge?

Another more advanced option for the DIY web redesign model is using one of the website builders, such as Divi. This website builder is an updated back-end editor that you use by installing it on WordPress. 

With the variety of modules and widgets, you can create content and change the visual features of your theme. 

Divi’s framework will allow you to create a mobile-friendly, SEO-optimized website.

It comes in a free and paid version. The pro version will cost you $89 per year, but you will be getting more advanced features at your disposal. 

Finally, the most advanced DIY approach includes using platforms like HubSpot’s CMS Hub. With this platform, you will have more customizable themes. You can even build your own theme from scratch with their drag-and-drop builder.

HubSpot CMS Hub offers a monthly subscription for $300.

Redesigning with web design agency

As you have probably guessed, hiring a web design agency is the most expensive option. It can cost you anywhere between $15,000 and $80,000, and even more for complex projects.

It might seem like a lot compared to the other solutions, but with this approach, rest assured that you will get your money’s worth. 

Web design agencies pay attention to all important aspects of your website, such as content quality, usability, SEO optimization, design, etc. 

Here is a detailed price list of web design agencies’ services:

  • Website graphic and layout – $3,000 to $25,000;
  • Landing pages – $100 to $250 per page;
  • Responsive design – $2,000 to $20,000;
  • Ecommerce built-in features – $5,000 to $50,000;
  • Data integrations – $3,000 to $25,000;
  • CMS – $3,000 to $25,000;
  • Website copywriting – $100 to $500 per page;
  • Domain name – $10 per year;
  • Website hosting – $20 to $1,000 per month;
  • SEO service – $5,000 to $10,000;
  • Maintenance – $500 to $2,500 per month.

When you hire a web design agency, you gain access to a team of various experts. These experts come with a rich experience that can help you reach your redesign goals faster and build a powerful lead-generating website for your business.

If your current website is not designed for optimal UX, consider hiring one of the best UX design firms, to help you re-launch a more user-centered website. These firms typically charge for their services anywhere between $25 per hour and $200 per hour, and possibly more.

Hiring Optimus Media for Your Design Project

Optimus Media provides experienced web design services for a fraction of the cost of a web design agency. The average cost for a completed project is only $2,100.

Ron Shank, the company owner, works with you to scale a site within your budget. With over 20 years of design experience, Ron knows exactly how to get you the most bang for your buck. Small businesses, churches, and non-profits are some of Optimus Media’s most satisfied clients.


A website redesign should come with many benefits, including increased brand awareness, improved user experience, and increased sales and conversions. Additionally, it should boost the site’s performance, functionality, and security features.

It doesn’t matter if you choose to perform a redesign by yourself, hire a freelancer, or a web design company; just make sure you plan your budget carefully before you engage in the re-launch process.

We hope our article helped you choose a redesigning model that will both satisfy your needs and save your business from unnecessary expenses. 


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.